最精彩的两处台词,系营销手段

作者:香港管家婆免费资料

  有一种亮蓝色的葡萄酒目前已在法国出售,其制造商称,它是百分之百的天然产品。该酒在酿造过程中会经特殊方法过滤,使其呈现出碧绿清澈的颜色。但这种酒受人欢迎吗?

《杯酒人生》
-我想起其中的明星就是那瓶1961年的白马庄园(I guess the star would a 1961 Cheval Blanc)
-你有一瓶61年的白马庄园,却放在那里不动?(You've got a '61 Cheval Blanc and it's just sitting there?)
-Yes I do.
-Go get it.I'm serious!Hurry!61年的酒现在正是最好的时候是吧?我从书上看到的(The '61s are peaking right now aren't they? Taht's what I've read.)
-That's right,yeah.
-It might be too late already.What are you waiting for?
-Oh I don't know.A special occasion with the right person.It was supposed to be for my 10th wedding anniversary but……
-You know the day you open a '61 Cheval Blanc...that's the special occasion.(当你打开61年的白马庄园的时候,那就是那个特别的时候。)

    Maya: Can I ask you a personal question, Miles?

图片 1图片源于:BBC英语

-不知道你为什么对葡萄酒着迷?(why are you into wine?)
-i think i originally got into wine through my ex-husband.you know he had a big sort of show-off cellar(他有一个很大的值得炫耀的酒窖),but then i discoverd that i had a really sharp palate(然后我发现我的味觉非常敏锐),and the more i drank,the more i like what it made me think about.
-like what?
-like what a fraud he was.(比方说我意识到他是一个骗子。)……i mean i like to think about the life of wine.how it's a living thing.i like to think about what was going on the year the grapes were growing...how the sun was shining...if it rained. i like to think about all the people who tended and picked the grapes...and if it's an old wine how many of them must be dead by now. i like how wines continues to evolve,like if li opened a bottle of wine today...it would taste different than if i'd opened it on any other day. because a bottle of wine is actually alive and it's constantly evolving and gaining complexity. that is until it peaks...like your '61. and then it begins its steady,inevitable decline. and it tastes so fucking good.(我喜欢去思考酒的生命,它是一种怎样有生命的东西,我喜欢思考在葡萄成熟的一年里会发生什么…在下雨的时候太阳是怎样照耀的。我喜欢思考那些照顾和采摘葡萄的人们……如果是陈年老酒的话,有多数人现在已经不在人世了。我喜欢葡萄酒在不停地进化,好比我今天打开一瓶酒的话…它的味道会不同于我在其他任何时候打开它。因为一瓶酒其实是有生命的…而且它不停地进化、不停地得到新的元素,就这样直到它的顶峰…就像你的那瓶61年的酒,然后它就开始了平稳的、不可避免的衰退…最后它的口味变得真他妈的好。)

    Miles: Sure.

  Vindigo is made with Chardonnay, that is white wine grapes - and it gets its translucent blue colour because it's filtered through the skins of other dark grapes – these containing the purple agent anthocyanin, which properly treated can make a wine blue rather than the more normal red.

    Maya: Why are you so into Pinot? I mean it's like a thing with you.

  Vindigo 是用一种叫霞多丽的白葡萄酒制成的,这种酒色泽碧蓝澄澈的原因是它经过了含有紫色剂花青素的深色葡萄皮过滤,在适当的处理后可以使葡萄酒呈现蓝色,而非普通的红色。

    Miles: Uh, I don't know, I don't know. Uh, it's a hard grape to grow. As you know, right? So, it's thin-skin, temperamental, ripens early, that's… You know, it's not a survivor like Cabernet, which can just grow anywhere and thrive even when it's neglected. No, Pinot needs constant care attention. You know, and in fact it can only grow in these really specific little tucked away corners of the world. And, and only the most patient and nurturing of growers can do it, really. Only somebody really takes the time to understand Pinot's potential can then coax it into its fullest expression. And, then I mean, its flavor is just the most haunting and brilliant and thrilling and subtle and ancient on the planet. No, I mean, you know Cabernets can be powerful and exalting too, but they seem prosaic to me, by comparison, I don't know, I don't know. What about you?

  So it's all perfectly natural, and on a Mediterranean terrace, looking over a blue sea and a blue sky, what could be more delightful than 'a beaker full of the warm South' as Keats put it. We're told it has tones of cherry and passion fruit, that in blind tastings it scores well against the rosés, and that in this summer of World Cup victory, the French want nothing more than to complete their tricolour of wines – possibly!

    Maya: What about me?

  所以这种酒是纯天然的,而且当你身处地中海梯田,俯瞰碧蓝大海并远眺蓝色天空的时候,还有什么比诗人济慈吟诵的“啜饮一大杯暖意浓浓的南国酒”更让人高兴的事呢?我们听说这种酒里有樱桃和百香果的味道,所以它在“盲品”测试中的得分和玫瑰红葡萄酒不分伯仲,而且正值法国在今夏的世界杯比赛中赢得了胜利,或许法国人最期待的庆祝方式的莫过于集满和法国三色旗匹配的三色葡萄酒了吧!

    Miles: I don't know why you are in the wine?

  But the French can also spot a gimmick when they see one. And 'le vin bleu' definitely fits that particular bar bill.

    Maya: Oh, I, I think I, I originally got into wine through my ex-husband. You know he has a big show-off cellar, you know. But then I discovered that I had really a sharp palette. The more I drank, the more I liked what it made me think about.

  当然法国人也能分辨出什么是骗人的营销花招,而 “蓝葡萄酒(le vin bleu)” 正是此类营销手段的产物。

    Miles: Like what?

  词汇表

    Maya: What a fraud he was. No, I mean, I like to think about the life of wine.

  translucent 清透的、半透明的

    Miles: Yeah?

  filtered 经过滤

    Maya: How it's a living thing. I like to think about what was going on the year the grapes were growing, how the sun was shining; if it rained? I like to think about all the people who tended and picked the grapes. And if it's old wine, how many of them must be dead by now. I like how wine continues to evolve. Like if I opened a bottle of wine today, it would taste different than if I opened it on any other day. Because a bottle of wine has actually alive. And it's constantly evolving, in gaining complexity that is until its peaks, like your sixty-one. And then it begins it's steady, inevitable, decline. And it tastes so good.

  agent 添加剂

    玛雅:迈尔斯,我能问你个私人问题吗?

  treated 被处理、被加工

    迈尔斯:当然。

  terrace 梯田

    玛雅:你为什么这么喜欢加州葡萄酒?好像是你生命的一部分?

  beaker (无柄的)大酒杯

    迈尔斯:呃……我不知道,我不知道……这种葡萄很难生长。你很清楚,对吧?皮薄,脆弱,成熟得早,不像红葡萄这么能适应环境。红葡萄到处都能生长,即使不管它也能长得很好。加州葡萄需要随时悉心照顾,事实上,它只能生长在……世上某些隐蔽的角落。只有有耐心和爱心的人才能种得活,真的。只有那些肯花时间发掘加州葡萄潜力的人才能种出完美的好果子。然后……是吧……它的香味久久不散,让人回味无穷。它的历史很悠久,虽说红葡萄酒也很浓郁,但对于我来说却平淡无奇。我是说比较起来的话。那么你呢?

  tones 香味,味道

    玛雅:我什么?

  blind tastings 盲品(不看酒瓶,只通过品尝味道来分辨酒质好坏的测试)

    迈尔斯:我说,你为什么喜欢酒?

  tricolour 三色旗

    玛雅:我想,一开始,是因为我前夫。他有一个很大很炫的酒窖,然后我发觉自己很能品酒,我喝越多,它越能启发我。

  gimmick 花招、把戏

    迈尔斯:启发你什么?

  'le vin bleu' 蓝色葡萄酒(法语)

    玛雅:他是多么虚伪的人。说笑啦!我喜欢沉思葡萄酒的一生。

  文章源于:BBC

    迈尔斯:是吗?

  实习编辑:朱子发 责任编辑:赵润琰

    玛雅:它是有生命的。我喜欢去想葡萄生长时,阳光如何照耀;下雨时,又会怎样?我喜欢去想那些种葡萄采葡萄的人。如果是陈年的酒,那些人可能已经死去了。我喜欢看酒不断地改变。如果我今天开一瓶,尝起来一定和任何一天都不一样,因为一瓶酒也有生命,随时在改变,变得更深沉,直到它的颠峰状态,就像你 61 年的酒,之后一定就会,慢慢失去香醇。它一定很香。

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